Visos paslaugos
| Strategic Media Planning | |
| Participation in briefing meetings | |
| Creation of Strategy documents from media briefs supplied by Betsson | |
| Analysis of competitors advertising activities and media spending | |
| Analysis of quantitative and qualitative research to identify media targets | |
| Definition of pressure levels and share of voice | |
| Qualitative / Quantitative value analysis for the media vehicles section | |
| Media strategy recommendations | |
| Weighting of activity of programme / day part / title /section / position options | |
| Determination of timing opportunities | |
| Strategies for event, programme and content creation or sponsorship | |
| Strategies for online, mobile and other digital activities | |
| Presentation / Discussion of the media strategy, including meetings with creative agencies and other Betsson agencies | |
Tactical Media Planning |
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| Development of media buying guidelines | |
| Optimization of the schedule | |
| Placement of Ads | |
| Forecast of the audience for each plan | |
| Creation of flow charts kept revised and updated in line with Client and market requirements | |
| Optimization tools for planning and ad positioning | |
| On-going monitoring of competitors activities | |
| Evaluations (e.g. post buy analysis per media per campaign) | |
Media Negotiations |
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| Negotiation with any and all media to obtain the best possible rates without committing Betsson to signification cancellation penalties without prior agreement | |
| Negotiation of or support to the annual agreement negotiation process with media | |
| Negotiation of terms on campaign level | |
| Development of negotiation strategies and guidelines for cross channel media deals within sales houses and media owner groups | |
Media Buying and Implementation |
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| Development of final media budgets | |
| Reservations | |
| Ordering of the campaigns | |
| Buying briefs for formal budget sign off prior to commitment | |
| Analysis of commercial policies | |
| Monitoring of the commercial conditions for target and media | |
| Participation in the negotiation process | |
| Dialogue with creative agencies regarding delivery by creative agencies of materials to media | |
| Administration / Invoicing | |
| Control of insertions and negotiating compensation due to media errors or under delivery | |
| Media invoicing | |
| Relevant statistics | |